Director, CRM
Company: Aspen Dental
Location: Chicago
Posted on: November 1, 2024
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Job Description:
Director, CRM
The Aspen Group (TAG) is one of the largest and most trusted retail
healthcare business support organizations in the U.S. and has
supported over 16,000 healthcare professionals and team members at
more than 1,200 health and wellness offices across 46 states in
four distinct categories: Dental care, urgent care, medical
aesthetic, and animal health. Working in partnership with
independent practice owners and clinicians, the team is united by a
single purpose: to prove that health care can be better and smarter
for everyone. TAG provides a comprehensive suite of centralized
business support services that power the impact of six
consumer-facing brands: Aspen Dental, Motto Clear Aligners,
ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter
Aesthetic Studio, and AZPetVet. Each brand has access to a deep
community of experts, tools, and resources to grow their practices,
and an unwavering commitment to delivering high-quality consumer
healthcare experiences at scale.
Our continued growth has created an opportunity to join us as a
Director, CRM, Motto Clear Aligners. Motto is the newest sensation
in the teeth straightening industry. Using cutting edge technology,
our aligners straighten teeth in as little as 6-months for half the
price of traditional competitors. Motto is the fastest growing
brand in the Clear Aligners industry and is looking for a talented
leader to take our CRM capabilities to the next level.
Position Overview:
The Director, CRM, Motto will be responsible for defining the CRM
strategy to support the accelerated growth of our brand. He/She
will champion the development of new nurturing streams and
campaigns, enriching and activating our customer data, and
delivering best in class interactions to drive customer experience,
new patient appointments, and treatment plan acceptance.
This is a hands-on position for a leader that is excited to drive
exponential growth and help to build the future of the Motto
business. The Director will operate in a matrix organization,
creating the CRM vision, strategy, managing the day-to-day
priorities, tactical implementation, and the overall performance of
the CRM campaigns.
Responsibilities:
--- Develop and manage CRM strategies that align with the overall
brand and marketing strategy, orchestrating the right messages at
the right time to the right audience to drive customer engagement
and revenue thru our direct-to-consumer channels.
--- Design and evaluate the Motto customer journey maps, ensuring
each touchpoint is properly identified, defined, and quantified in
terms of its relative impact on customer acquisition, experience,
and engagement.
--- Develop and execute a rigorous testing agenda to optimize
content and channel performance, leveraging iterative testing, data
analysis and continuous learning and improvement that allow for
rapid test and learn capabilities and quick pivots as needed.
--- Optimize CRM channel performance including email and SMS
marketing to drive, appointments, and top line revenue as well as
channel efficiency.
--- Measure activities against KPIs to determine success of CRM
initiatives, including standard KPI dashboards as well as ad hoc
and testing results.
--- Drive marketing automation in areas of email and mobile
marketing programs with accountability for delivering efficiency
and business results (traffic, open/click rates, conversion,
revenue etc.
Minimum Education and Experience
--- Bachelor's degree in Marketing, Business, or a related field;
MBA is a plus.
--- 10+ years of progressive and broad experience in CRM marketing
including cross-channel contact strategy, customer segmentation,
direct marketing campaign development and execution.
--- 5+ years of experience leading multi-functional teams.
--- Broad knowledge of CRM and CDP tools including marketing
automation platforms and relational database (e.g., Salesforce,
Segment, Snowflake, etc.). Salesforce Marketing Cloud experience
required.
--- Experience designing and deploying a comprehensive,
cross-channel CRM program (retention-focused), utilizing a variety
of messages/content, incentives, and engagement best practices to
establish and enhance conversion, and CLTV over time.
--- Deep customer journey/lifecycle marketing expertise including
segmentation, and personalization and customer journey management
at scale.
--- Excellent leadership and communication skills, with the ability
to collaborate effectively with cross-functional teams.
If you are an applicant residing in California, please view our
privacy policy here:
https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees
Salary: $160,000 - $200,000 + bonus opportunity.
Keywords: Aspen Dental, Cicero , Director, CRM, Executive , Chicago, Illinois
Click
here to apply!
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